CBK Awareness Campaign Continues to Successfully Raise Financial Awareness in its Second Year
Aiming to enhance financial awareness across all segments of society and inline with directives to broaden and enhance the Kuwaiti banking sector’s social responsibility efforts, the CBK announced that the “Be Aware” campaign is into its second year of success, with views across different social media platforms nearing the 86 million mark.
The CBK praised Kuwaiti banks for supporting and engaging in the campaign which addressed several key issues in the field of financial awareness and customer protection, in cooperation with the Kuwait Banking Association.
The CBK also praised cooperation on the part of several institutions including the Ministry of Information, Ministry of Interior, Capital Markets Authority, Directorate General of Civil Aviation, Kuwait's Financial Intelligence Unit, Kuwait Anticorruption Authority (Nazaha), Credit Information Network (Ci-Net), and Kuwaiti banking system units. The bank also noted the cooperation and support extended by telecommunications companies Mobile Telecommunications Company KSCP (Zain), Kuwait Telecommunications Company (STC), and Ooredoo Kuwait, and also by Tamdeen Real Estate Company, National Real Estate Company, and Al-Hamra Business Tower and Shopping Center.
Launched in early 2021 under the supervision of the CBK and in cooperation with the Kuwait Banking Association, the campaign aims to promote financial awareness across a wider segment of society and enhance awareness regarding the role of the banking sector and means to benefit the most from the services provided by the banks.
The CBK statement stressed the importance of such initiatives, which serve as a means to educate customers on their rights, which the bank is keen to protect through its instructions issued to the banking system. The campaign covered a wide range of topics so far into its second year including different types of fraud and electronic crimes and scams, which target customers via email, SMS messages, smart phone applications, phone calls or other applications aiming to obtain customers’ confidential information such as bank account number, passwords, and OTPs to facilitate theft of funds or personal information.
The campaign also shed light on several forms of money laundering and terrorism financing, and also introduced and encouraged saving. The campaign utilizes diverse media including informative videos, statements, press interviews, introductory material and media, and lectures through all communication channels, most particularly digital channels, CBK and Kuwaiti banks’ social media accounts, along with bank branches. This is to ensure direct contact with customers and to gauge awareness on the topics addressed.
More on the campaign, its objectives, and media is accessible through its official page ( www.dirayakw.com ).