Press Releases

To enhance public financial awareness, and in line with its encouragement of the Kuwaiti banking sector to increase and expand its social responsibility, His Excellency the Governor of the Central Bank of Kuwait (CBK) Dr. Mohammad Y. Al-Hashel announced the launch of a year-long campaign under the slogan "Be aware", "Diraya" in Arabic, on Tuesday, 26 Jan 2021.

In a statement, Dr. Al-Hashel noted that the awareness campaign is overseen by the CBK and managed by the Kuwait Banking Association (KBA) with the participation of all Kuwaiti banks. He added, the campaign's activities are geared to increase financial awareness across a wider segment of society, and, more specifically, to increase public awareness of the banking sector's role and how customers' can use banks diverse services advantageously. Such campaigns, he stressed, are a great means to educate customers of their rights and protection dictated by the CBK through its instructions to the banking sector. As an example, Dr. Al-Hashel mentioned customers' rights when signing financing contracts at both conventional and Islamic banks, as well as the rights of people with disabilities to have each bank designate at least one branch in each governorate to accommodate their needs.

Other issues the campaign addresses include banks' role as financial intermediaries, the importance of saving, means to benefit from banks' products, and customers' rights when accessing either consumer or housing financing. The campaign also addresses specific services provided to people with disability, grievance redress mechanisms, types of bank cards, and means to avoid scams and fraud. Serious issues such as loan encashment and high-risk investments are also covered.

The Governor pointed out that campaign videos, press statements, and various other media will be published and disseminated across all communications channels, and most especially across digital platforms and through CBK, KBA, and banks' social networks' accounts, in addition to banks' branches and all other points of interaction with customers. This comprehensive approach, the Governor underlined, aims to ensure that the message gets across and engages the public.

More information on the Diraya campaign and its objectives, as well as campaign content, is available through its official website: www.dirayakw.com .