Press Releases

The "Be aware" campaign, "Diraya" in Arabic, launched its inaugural video, introducing banks, their role and the importance of the various services they provide.

This effort is part of the Central Bank of Kuwait's (CBK) drive to increase the financial awareness of various segments of society, its direction for Kuwaiti banks towards expanding and strengthening the role of the Kuwaiti banking sector in social responsibility, and within the scope of the activities of the banking awareness campaign "Diraya". The campaign was launched by the CBK in collaboration with Kuwaiti banks and managed by the Kuwait Banking Association (KBA). It aims to spread and increase financial awareness to a wider segment of society.

The CBK stated that the banking awareness campaign "Diraya" covers diverse topics, including the role of banks as financial intermediaries. Banks are defined as "institutions whose primary function is to accept deposits for use in banking operations, like granting loans, advances, issuing and collecting checks, trading in foreign currencies and precious metals, and other credit operations".

The CBK also stressed the importance of such campaigns which are a great means to educate customers of their rights and protection dictated by the CBK through its instructions to the banking sector.

More information on the Diraya campaign and its objectives, as well as campaign content, is available through its official website: www.dirayakw.com .